Bettijo B. Hirschi Biography, Net Worth, Age, Career & Facts

Bettijo B. Hirschi is an American designer, entrepreneur, and lifestyle blogger known for founding Bath by Bettijo and Paging Supermom. Explore her biography, career, marriage to Todd Bridges, and personal life.

Bettijo B. Hirschi is an American production designer, creative strategist, entrepreneur, and lifestyle blogger with over two decades of experience spanning art direction, event planning, photography, journalism, and digital media. She is best known as the founder of Bath by Bettijo, a handmade natural bath and body products company that operated from 2003 to 2018, and Paging Supermom, a parenting lifestyle and design website she launched in 2010.

Hirschi gained wider public attention through her marriage to actor Todd Bridges of Diff’rent Strokes fame in September 2022. The couple announced their separation in January 2026.

Field	Value
Full Name	Bettijo Boushley Hirschi
Date of Birth	Reportedly 27 June 1980 (not independently verified)
Age	Approximately 45 years old (as of 2026)
Place of Birth	Arizona, United States
Nationality	American
Religion	Christianity
Height	5 ft 8 in (173 cm)
Marital Status	Separated (from Todd Bridges, January 2026)
Former Spouses	Heath Hirschi (first husband); Todd Bridges (m. September 2022; separated January 2026)
Children	4 — three daughters (Modette, Attalie Anne, Piper) and one son (Rockwell), from her first marriage
Education	BA in Communications (Journalism and Public Relations), Brigham Young University (2001)
Occupation	Production designer, creative strategist, entrepreneur, blogger, photographer
Residence	Phoenix/Glendale, Arizona
Net Worth	Estimated $2–$3 million (2026)
Known For	Founder of Bath by Bettijo; founder of Paging Supermom; marriage to Todd Bridges

Early Life and Education

Bettijo Boushley Hirschi was born in Arizona, United States. Her exact date of birth has been inconsistently reported across sources, with some citing 27 June 1980 and others listing different years. She grew up with an early exposure to natural remedies and herbal traditions through her mother, who used herbs for medicinal purposes — an influence that would later inspire her first business venture.

Hirschi attended Brigham Young University (BYU), where she graduated in 2001 with a Bachelor of Arts degree in Communications, with a focus on journalism and public relations. Her academic background provided the foundation for what would become a multifaceted career blending writing, editing, visual design, and entrepreneurship.

After graduating, she moved to Washington, D.C., where she took a position as a project analyst for the United States Department of Defense. Although the role provided professional discipline and analytical experience, Hirschi found herself missing the creative environment she had enjoyed while studying journalism. This tension between structured government work and creative ambition set the stage for her entrepreneurial career.

Career

Bath by Bettijo (2003–2018)

In 2003, after a year of product development, Hirschi launched Bath by Bettijo, a company featuring a line of handmade natural bath and body treatments made with herbs. She and her first husband, Heath Hirschi — also a BYU graduate (BA ’01) — ran the business from their small condo in Washington, D.C., filling online orders and housing inventory in their living space.

The company achieved its first major breakthrough only eight months after launch when Bath by Bettijo’s shave oil and lip balm products were featured in the July 2004 issue of Lucky magazine. The exposure brought a flood of orders. As Hirschi later recalled: “My husband and I was staying up until 2 or 3 in the morning, packing orders and getting things ready to be shipped out. At that same time I became pregnant with our first child, so the late hours made it really challenging.”

Over the following years, Bath by Bettijo products were featured in major national publications including Real Simple, O, The Oprah Magazine, Parents, Family Circle, Martha Stewart Living, Health, and Allure. The products were eventually carried by Anthropologie, a national retailer. The company operated for over 14 years before closing in 2018.

Paging Supermom (2005–Present)

In November 2005, ten months after the birth of her first daughter, Attalie, Hirschi grew frustrated with parenting websites that promoted anxiety rather than confidence in motherhood. She co-founded what would become her most enduring platform — originally called “Sometimes Supermoms” with a partner named Aimée. The site shared experiences in motherhood, homemaking, parenting, party planning, and creative family projects.

By 2010, the platform had evolved into Paging Supermom (PagingSupermom.com), a parenting lifestyle and design website that Hirschi ran independently. The site became known for practical crafts, party ideas, free printables, and motivational content for mothers. One of its most popular features, “Mom Moments,” was an interactive column where mothers could share humorous and embarrassing parenting stories.

Paging Supermom built a dedicated following, with over 2,000 subscribers in its early years and steady growth thereafter. The site generated over 30,000 monthly visitors and helped establish Hirschi as a respected voice in the parenting and lifestyle space.

Creative and Design Career

Beyond her own businesses, Hirschi built a broad portfolio as a creative professional. Her skills span art direction, production design, set decoration, prop styling, photography, editorial work, web and brand design, copywriting, and event planning. She has described her approach as combining “big-picture strategy with hands-on execution,” and is known for delivering high production value on limited budgets.

She has also worked as a graphic designer at Another Leaf Design and as editor at The Mommy Times, a web publication with content divided into five sections: Laugh, Want, Relax, Learn, and Live. She is the co-host of the DANG! podcast, which covers topics including faith, relationships, and personal change.

Hirschi currently operates as a freelance production designer and creative strategist based in Arizona, offering services in event planning, prop styling, photography, and brand development through her personal website, Bettijo.com.

Career Timeline

Year	Milestone
2001	Graduated from Brigham Young University with a BA in Communications
2001–2003	Worked as a project analyst for the US Department of Defense in Washington, D.C.
2003	Founded Bath by Bettijo, a handmade natural bath and body products company
July 2004	Bath by Bettijo products featured in Lucky magazine — the company’s first major media breakthrough
November 2005	Co-founded “Sometimes Supermoms,” the precursor to Paging Supermom
2010	Launched Paging Supermom (PagingSupermom.com) as a standalone lifestyle and parenting blog
2003–2018	Bath by Bettijo operated for over 14 years; products carried by Anthropologie and featured in major publications
September 2022	Married actor Todd Bridges at Greystone Mansion & Gardens, Beverly Hills
January 2026	Todd Bridges announced their separation after three years of marriage

Personal Life

Bettijo Hirschi was first married to Heath Hirschi, a fellow BYU graduate. Together, they launched Bath by Bettijo from their Washington, D.C., condo and later settled in the Phoenix, Arizona area. The couple have four children: three daughters — Modette, Attalie Anne, and Piper — and one son, Rockwell. Hirschi has described herself as a homeschooling mother and has built much of her public content around the intersection of parenting, creativity, and family life.

After her marriage to Heath ended — the specific date and circumstances of their separation have not been publicly disclosed — Hirschi began a relationship with actor Todd Bridges in January 2022. They were introduced by a mutual friend who had created a dating profile for Hirschi, initially as what was described as “market research.” Although Bridges was originally meant to help set Hirschi up with someone else, he decided to pursue her himself upon meeting her.

After six months of dating, Bridges proposed. The couple married on 21 September 2022 in an intimate ceremony at Greystone Mansion & Gardens in Beverly Hills, California, attended by approximately 40 close friends and family members. Hirschi walked down the aisle in a wedding gown she designed herself. The marriage created a blended family, as Bridges has two adult children from previous relationships — son Spencir (born 1998) and daughter Bo J. (born 1996).

On 14 January 2026, Bridges publicly announced their separation after three years of marriage. In a statement to People magazine, he wrote: “After much prayer and reflection, my spouse and I have made the difficult decision to separate. This was not an easy choice, and it comes with a heavy heart, but also with love and gratitude for the life we shared.”

Net Worth and Assets

Bettijo Hirschi’s net worth is estimated between $2 million and $3 million as of 2026, though this figure has not been independently verified. Her income has been derived from multiple sources over the years: the Bath by Bettijo product line (which ran for 14 years and was stocked by Anthropologie), advertising and traffic revenue from Paging Supermom, freelance creative and design work, photography, event planning, and her DANG! podcast.

Her products were featured in some of the most prestigious lifestyle publications in the United States, including Martha Stewart Living, Real Simple, and O, The Oprah Magazine, which significantly boosted her brand visibility and commercial reach.

Awards and Recognition

Hirschi has not received widely documented formal awards. Her recognition has come primarily through media features in major national publications, the commercial success of Bath by Bettijo (including placement in Anthropologie), and the audience she built through Paging Supermom. Her marriage to Todd Bridges in 2022 brought her additional public attention beyond the parenting and lifestyle community.

Interesting Facts About Bettijo B. Hirschi

1. She launched Bath by Bettijo from her small condo in Washington, D.C., packing orders with her husband until 2 or 3 in the morning while pregnant with her first child.
2. Bath by Bettijo was featured in Lucky magazine only eight months after launching — a goal Hirschi had specifically set for herself in the company’s first year.
3. She designed her own wedding gown for her marriage to Todd Bridges in 2022.
4. She is a homeschooling mother of four children: three daughters and one son.
5. Her mother’s use of herbs for medicinal purposes directly inspired the creation of her bath and body products line.
6. She worked as a project analyst for the US Department of Defense before becoming an entrepreneur — a career she left because she missed creative work.
7. She co-hosts the DANG! podcast, which covers faith, relationships, and personal change.
8. Her first husband, Heath, was also a 2001 BYU graduate who helped her build Bath by Bettijo in its early years.

Quotations by Bettijo B. Hirschi

“I always knew herbs were more than pretty plants.” — Bettijo Hirschi, on the inspiration behind Bath by Bettijo, in an interview with BYU’s Y Magazine

“My husband, Heath, and I started filling online orders by making and housing the inventory inside our little condo in Washington, D.C. One of my main goals for that first year was to get into a major beauty magazine.” — Bettijo Hirschi, recounting the early days of Bath by Bettijo

Final Thoughts

Bettijo B. Hirschi has built a career defined by creative versatility and entrepreneurial persistence. From launching a handmade bath products company in her D.C. condo to creating one of the more popular parenting lifestyle blogs of the 2010s, she has consistently found ways to turn personal passions — herbal remedies, motherhood, design — into sustainable businesses. Her products reached the pages of America’s most influential lifestyle magazines and the shelves of a nationally recognised retailer, all while she raised four children.

Her brief marriage to Todd Bridges brought her into the entertainment media spotlight, a space she navigated with characteristic privacy. Following their separation in January 2026, Hirschi has continued her work as a production designer and creative strategist in Arizona, maintaining the low-profile, craft-focused approach that has defined her career.

At approximately 45 years old in 2026, Hirschi represents a generation of women entrepreneurs who leveraged the early digital media landscape — blogs, social media, online retail — to build businesses and audiences outside the traditional corporate structure. Her story is one of resourcefulness: turning a cramped condo into a warehouse, a parenting frustration into a thriving website, and a communications degree into a two-decade creative career.